Cutting out the noise

If you’re like me, you like to keep up with what’s going on in the world. What used to be keeping track of the news changed into news + twitter, then news + twitter + facebook + instagram, then news + twitter + facebook + instagram + snapchat, then news + twitter + instagram + facebook + snapchat + slack. You get the idea – it’s getting a bit silly isn’t it!

Brand bashing

In the last few weeks I have seen two examples of what I term “brand bashing”. This is where a brand, be it well-known or lesser-known intentially singles out a strong competitor or market leader and attacks certain aspects of their business. This isn’t a clever way of doing business, it’s not a positive way of promoting your business and I really can’t see the benefits for even doing it.