Theme Development

What I wish I’d done when I set up my Commercial WordPress Theme Business

If you’ve had a look around my blog I’m sure you know about my WordPress Theme Business. What you probably didn’t know (unless you know me personally) is that I handed over the Theme Business to another developer at the beginning of the 2017.

Over a year on and I’ve realised that I haven’t shared my experience of having a digital product based business. Now feels like the right time.

A WordPress Code Cheat Sheet

Below are a list of functions I find myself using day in and day out when building for WordPress. There is a mixture in there of stuff you can find all over the internet to a few tailored pieces of code I’ve used. I thought they may come in handy so I’m sharing them here, if you know a better way of doing something please let me know – I’m always trying to learn.

Speeding up your WordPress website

A fast and performant website is incredibly important. Mobile and tablet usage are on the rise, people are busy and increasingly impatient, everyone wants to get to content more quickly. Although this post is tailored to WordPress there are still some great takeaways for any web project so even if you’re not running a WordPress website, read on to learn some neat tips and tricks you may not have already heard of.

Ghost vs WordPress in terms of income and support

One thing I haven’t mentioned much is that I also create Ghost themes. I love Ghost for it’s simplicity, it places content and writing at the front and lets the design melt in to the background.

I had a random email from someone the other day, looking to get into theme development and looking at Ghost as a way to start off simple.

I sent them a lengthy reply via email back, I found the following rather interesting and thought you might do too!

Selling WordPress Themes across multiple marketplaces

Continuing on from where I left off on my post about selling themes this post focuses on all things non-ThemeForest.

A lot of authors just add their themes to ThemeForest and they make a great living doing so. I’ve found that if I want to make more money and gain a greater customer base, I also need to sell themes on a number of different marketplaces.

I’m going to explain my experience on each in detail so you can get a clearer picture of whether it is worth the time and effort featuring your work there.

Selling Commercial WordPress Themes, A Real Life Story

Partly as a challenge, partly due to a short spell of no client work I decided to start up a WordPress Theme business in June 2012. I uploaded my first ever commercial theme “Scruvely” which went on sale on 1st August 2012. I’ve now got 34 themes on sale across multiple marketplaces. I’ve made a lot of mistakes, learnt a lot about WordPress, customer support and marketing along the way. I thought it was about time to share some of this, so here we go…