Selling WordPress themes on ThemeForest (and other marketplaces) has given me some insight into what customers really should be looking for when selecting a theme. It can be a daunting task with so many themes fitting so many niches across all of the marketplaces and it is important you make the right choice.
Maybe I’m late to the party but designing websites in a static fashion in something like Photoshop (or even Sketch) isn’t working anymore.
A fast and performant website is incredibly important. Mobile and tablet usage are on the rise, people are busy and increasingly impatient, everyone wants to get to content more quickly. Although this post is tailored to WordPress there are still some great takeaways for any web project so even if you’re not running a WordPress website, read on to learn some neat tips and tricks you may not have already heard of.
I’ve got a friend who reminded me of this situation recently, now let me setup the story.
You’re a freelancer/agency/professional and you are good at your job. You’re busy, right? You’re really busy and you have clients and projects and schedules and proposals to write. If you’re good you should be busy, if the client wants to use you, you should be busy – that’s kind of the point.
Well, imagine this scenario and I’m sure many of you have been there, I know I have in the past. You spend weeks of back and forth with a client, getting their requirements right, getting every aspect of the project mapped out. The Project Specification is sorted, you’ve got enough to write a proposal and provide a quote. Great, well done!
I realised today that I have become far more empathetic to customer support and customer service agents. I was never rude in my dealings with them, but I’d often approach things from a point of frustration which makes for an immediately uncomfortable situation.
I know why I’ve become more empathetic, the answer is two-fold.
I had a random email from someone the other day, looking to get into theme development and looking at Ghost as a way to start off simple.
I sent them a lengthy reply via email back, I found the following rather interesting and thought you might do too!
Continuing on from where I left off on my post about selling themes this post focuses on all things non-ThemeForest.
A lot of authors just add their themes to ThemeForest and they make a great living doing so. I’ve found that if I want to make more money and gain a greater customer base, I also need to sell themes on a number of different marketplaces.
I’m going to explain my experience on each in detail so you can get a clearer picture of whether it is worth the time and effort featuring your work there.
Partly as a challenge, partly due to a short spell of no client work I decided to start up a WordPress Theme business in June 2012. I uploaded my first ever commercial theme “Scruvely” which went on sale on 1st August 2012. I’ve now got 34 themes on sale across multiple marketplaces. I’ve made a lot of mistakes, learnt a lot about WordPress, customer support and marketing along the way. I thought it was about time to share some of this, so here we go…